This Privacy Policy explains how VUMORE entities (collectively, VUMORE, or "we", "us", "our") collect your information through our advertising platform ("Advertising Service"). This Privacy Policy is subject to any service agreement between VUMORE and you. By using the Advertising Service, you acknowledge that you have read and understood this Privacy Policy. Please review this Privacy Policy before using the Advertising Service.
We evaluate our privacy policies and procedures to implement improvements and refinements from time to time. We will review and update this Privacy Policy as necessary at least every one year. If we make material changes to this Privacy Policy we will notify you by means of a prominent notice on this Site prior to the change becoming effective.
1. Introduction
This Privacy Policy of VUMORE's Advertising Service applies to information collection and use while you:
- view ads served by VUMORE's Advertising Service;
- interact with VUMORE's Advertising Service;
- interact with the platforms, applications, websites or any other service provided by VUMORE's business partners (e.g. app publisher, advertiser).
2. What Information We May Collect
When you view or interact with ads served by VUMORE's Advertising Service or interact with services provided by VUMORE's business partners, we and/or our business partner may collect the following personal information from you:
Device Information
- Device make, model, and operating system (e.g. Android)
- Device type (e.g. phone, tablet etc.)
- Device properties related to screen size and orientation, audio volume and battery, network connection type
- IP address
- Internet browser user-agent used to access the Advertising Service
- Timestamp
Advertising Identifiers
- Identifier for advertisers (IDFA)
- iOS identifier for advertising
- OS version of device
Usage & Location Data
- Geo-location data
- Information about when and for how long you use the Advertising Service or any service provided by VUMORE's business partners
- Transactional data related to your interaction with an application, website, platform, or service provided by VUMORE's business partners, such as information about the actions taken in an application like purchases or application installations
- Device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL
We also provide Advertising Service for our publishers through our ad platform. We may collect the email address, account name and password, IP address using our ad platform.
3. How We Use Your Information
We use your personal information to display advertising on your device, which may include interest-based advertising customized to individuals' inferred interests, preferences, locations and other features. Where required, the publisher will obtain your consent for and on our behalf for the processing of your personal information to display advertising on your device. You can withdraw your consent at any time.
Where necessary in our legitimate interests we use your personal information:
- to understand and analyze your usage trends and preferences and improve our Advertising Service;
- for purpose of anti-fraud and traffic quality monitoring in order to perform the contractual obligations to our advertisers and publishers.
We may also use your personal information to comply with applicable laws, regulations or codes of practice.
4. Disclosure of Your Personal Information
We may disclose your personal information to our business partners, including advertisers, publishers, and data tracking companies. These business partners may use your personal information to show you advertisements, measure your ad/site interaction, and better understand the site and app traffic usage or user behaviour in order to improve their services. Such partners' use of the information that we disclose to them will be governed by their privacy policies.
We may share your personal information as required or permitted by law to comply with a subpoena or similar legal process or government request, or when we believe in good faith that disclosure is legally required or otherwise necessary to protect our rights and property, or the rights, property or safety of others, including to advisers, law enforcement agencies, judicial and regulatory authorities. We may also transfer your personal information to a third party that acquires all or part of our assets or shares, or that succeeds us in carrying on all or a part of our business, whether by merger, acquisition, reorganization or otherwise.
5. Security of Your Personal Information
The security of your information is our utmost priority, and we take strict measures in order to protect our data from unauthorized access, use, disclosure or destruction of data. We have implemented physical, technical and administrative security measures for the Advertising Services that comply with applicable laws and industry standards. For example, we use firewalls, encryption technology and other automated software designed to protect against fraud and identity theft; our data is only stored in centers that provide high-level security for your information. Physical access is strictly controlled both at the perimeter and at building ingress points by our staff utilizing video surveillance and other electronic means.
6. Advertising Protection Measures for Teenagers
Targeting to persons under 18 is not permitted.
Contact Us
If you have any question or comment about this Policy, please contact VUMORE's Data Protection Officer.